Online Article Program: The Best Kept Secret for Sales Lead Generation
News search engines, such as Google News and Yahoo! News, are now major players in the dissemination of news. According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Combined, the two news engines outpaced CNN, the New York Times and Washington Post online news sources, solidifying their reputation as a major media source.
More importantly, these news engines allow for keyword searching and generate relevancy results in much the same way as the general search engines. Therefore, an article that contains strategically placed keywords can reach the top of the news rankings.
The news engines are so powerful because we know that when we distribute a press release and get it published in online news, it is read by tens of thousands of people and every single one of them found the article using a keyword search term that was relevant.
Interestingly, the news engines don’t differentiate between news sources. They will pull news from the New York Times, Associated Press, Reuters, or a company’s optimized press release. This is good news for smaller companies in competitive industries looking to for instant visibility on a national scale.
However, one of the major criteria of the news search engines, naturally, is that the press release is timely so it will only stay at the top of the news engine rankings for 2-4 weeks before “new” news replaces it. However, a company that has the ability to churn out a fresh, optimized press release every month could effectively stay at the top of the rankings – and at the expense of their competition – for a very, very long time.
If you want to appear on the first page of the search results for Google and Yahoo! News to capture interested prospects, send an email to email@example.com to learn more about our Internet press release optimization program. Include your website URL and feel free to list a couple key search terms as well.
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