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Ten Tips on When to Consider Hiring a Performance Based Public Relations Firm

According to Len Saffir, a PR industry veteran and author of the best-selling book Power Public Relations, the basic progression is to do in-house PR "until a company becomes either big enough or smart enough to seek expert help." In the following ten circumstances, a manufacturer would be wise to consider getting expert marketing public [...]

By |June 19th, 2018|Home Page|0 Comments

Unique Industrial PR Firm Celebrates 25th Year Serving Manufacturers and Guaranteeing Results

Power PR, an industrial PR firm that specializes in generating a large volume of print and online trade editorial articles that promote their clients for branding and lead generation, is celebrating its 25th year in business in 2016.   Perhaps more impressive, Power PR is still delivering the same highly successful marketing publicity program for [...]

By |May 10th, 2018|Home Page|0 Comments

Online Press Release: The Best Kept Secret for Sales and Lead Generation

The Best-Kept Secret for Sales Lead Generation When you want information, where do you go? If you answered, the Internet, you're in good company. In addition to newspaper and trade magazines, people are getting information online. In fact, Yahoo! News and Google News - the News Engines - have a larger audience than CNN or [...]

By |April 19th, 2018|Home Page|0 Comments

5 Steps to Successful Sales Lead Generation

To make headway against an established market leader, or bring a new product to market, you need to reach a large number of potential customers repeatedly with your message.   To accomplish this task, Power PR employs advanced marketing publicity techniques to take each client through the following 5 steps.   Through a sustained program, many [...]

By |March 7th, 2018|Home Page|0 Comments

News Articles and Feature Stories Guaranteed, generate leads and sales for our customers

John Elliott, Founder of Power PR, has led his manufacturing and technology marketing public relations firm into a whole new realm of PR over the past seven years. In fact, it's a new category of product marketing called Performance-based Marketing Publicity. Power PR offers guaranteed published stories, month-to-month contracts, razor-sharp marketing strategies, and an unusual [...]

By |December 8th, 2017|Home Page|0 Comments

How to Choose the Right Firm to Generate Leads and Sales in Industrial Marketing

The industrial sector, comprised of general manufacturing, electric utility power generation, pulp and paper, water and wastewater, plastics, rubber, mining and a host of other market segments, has been hit hardest by the most recent recession. Many of these firms have had to make some difficult decisions--scaling back operations, closing facilities or laying off staff. [...]

By |November 19th, 2017|Home Page|0 Comments